There is a tactic PR agencies and corporate PR departments have been utilizing for years to attempt to pull the wool over the eyes of the press in hopes of enticing the media to cover a special event. The tactic doesn't work, never worked as a chef and is viewed by news personnel with a mixture of amusement and burning. I call this tactic the 'Let's not tell 'em' scam.
I discovered that the Bangalore based advertising and PR agency handling the Satyam account was not really contributing much though they charged a highly regarded fee. We sacked them and through a professional shopping process appointed 1 of the top advertising agencies in the world to handle our paid communication work. The first collaboration effort would have been to bring the corporate identity manual, referred to as Satyam Covenant.This was to make sure that all corporate branding effort throughout world this would definately be cohesive.
We did everything in style. All among us stayed in the Trump hotel near Central Park and on October 18, 1999 we were in a fleet of black Lincoln limos heading towards Pink sheets .. The night before, I tweaked the brand positioning just slightly. Instead of this news appearing that had been the second Indian company after Infosys being listed on NASDAQ, I changed it to very first Indian internet company listing on that bourse. The ceremony itself was comparatively business-like. The symbol SIFY went active in a very premium on listing. At that point we the live press conference then with journalists waiting in India. I then accompanied the CEO of Satyam Infoway for live interviews at CNBC and CNN broadcasters.
In fact once Raju and I were traveling together in his car a new function whenever a senior correspondent of a weekly news magazine rang me and talked about which business leader was Raju's role model. I covered the Additional reading mouth part of my phone and asked Raju. He stated Jack Welch. He would be Click for info a bit taken aback much front of him I gave a complete statement on why he admired Jack Welch of GE. The magazine quoted Raju verbatim in the next send.
This exactly where a majority of businesses stop their advertising efforts, failing to realize possible in social Hop over to this website media marketing. Social media is about sharing, learning, and adding value towards the community. A Harvard study showed that individual's brains were far more active and engaged when conversing about themselves compared to others. This explains the deaf ears when online marketers try provide on one of the striking rather than provide useful information or give things away totally.
You becomes your followers' attention by posting something in a format making reading faster. For instance, try coming with did you know the top 10 tips or writing questions and answers. The visual aspect of the article can make it more desirable and your readers will are more likely to share it.
The next major event that catapulted us to your big league was Satyam's ADR listing on the new York Currency markets. Procedure wise this was more elaborate than could had done for Sify's NASDAQ listing. Our finance department asked me to create a suitable symbol for the ticker. With the cuff I suggested SAY and also coined the slogan "Say Satyam" as an element of the brand promotion. This had been approved by everyone related.